It is hoped that e-commerce businesses can appreciate the following suggested strategies that can help in improving their online selling practices of products that subsequently lead to achieving higher online customers scope: “A lot of times, people don’t know what they want till you show them.” – Steve Jobs
The fast-expanding dawn of e-commerce has given birth to new challenges for online retailers on how to attract customers to their e-stores.
The first and foremost feature of any e-commerce website must be responsive web design. In other words, it must be a mobile-friendly website with the following features embedded if it hopes to achieve a high reach of online customers.
Enhanced Search Usability
The website must have successfully tackled the challenge of being designed in such a way that it caters convenient search to the customers who know exactly what they are looking for and don’t like time-consuming and complicated navigation features.
High-Quality Design & Content
Maximum high-quality product images/photos should be used to attract potential customers to the extent that they can almost touch the products as they can do in a brick and mortar store.
Cart Abandonment Minimization
It is now an established fact that a very high percentage of online customers usually abandon their buying process if the cart functionality in an e-commerce website is cumbersome.
Building an Opt-in DatabaseMost online customers like to be kept informed about new product launches, special offers, seasonal sales and are normally ready to opt-in for receiving regular and relevant newsletters.
Therefore, every e-commerce website should always be designed to provide every visitor with an easy and simple option to opt-in for their newsletters.And to keep that opt-in database intact, frequent newsletters should be regularly sent with interesting and engaging offers.
Social Media Strategy
The best way to create an ever-gravitating experience for online customers is to not use social media platforms for promotions but to instead use this cost-effective medium for engaging the customers that could subsequently lead to building an involved community of online buyers
Achieving the above-mentioned areas while designing an e-commerce website and building a healthy traffic of online consumers are not short of challenges but if serious attention is paid by every e-commerce operator while designing the website for online business and bear in mind the suggestions when launching social media marketing strategies, healthy traffic of perpetual online visitors to the website can safely be expected.